NOW COLLECTION

WELCOME TO NEWMAN’S OFFICIAL WEAR

(NOW COLLECTION)

NOW is an acronym for Newman’s Official Wear. NOW Collection is a premium sports apparel clothing brand based in Los Angeles, CA. We started NOW Collection because we realized the African American community is disproportionately affected by heart disease. Heart disease is the number one cause of death in America. Studies predict a significant, steady rise in heart disease prevalence in the U.S. by 2030 and 2050, with forecasts suggesting over 60% of adults could have cardiovascular disease. NOW Collection aims to change this by motivating and impacting Black culture through our sports apparel brand. NOW Collection seeks to combat this by encouraging more people to exercise and prioritize their health, wellness, and fitness. By doing so, we hope to reduce the number of heart diseases and help communities live longer, healthier lives, fulfilling their dreams and aspirations. Wellness and the athletic industry have always been passions of ours, and we plan to inspire and influence our customers to embrace the present moment and work towards a better future.